Born out of relentless ideas and driven by an unbridled passion to change the world for the better, Breastfeeding For Doctors was founded by Robyn in 2017 with the aim of changing the culture of breastfeeding within the medical profession. Her vision was rooted firmly in developing solid branding and promoting a consistent evidence base to become a credible voice for breastfeeding doctors and their patients. Over 5 years on, the organisation is thriving with more than 7000 members, an operational team of almost 50 doctors, and has significant culture change and national advocacy under its belt. Despite this success, Dr Robyn Powell is only the CEO of BFD on the side – her very much beloved day job is as an Emergency Medicine Consultant in Ysbyty Glan Clwyd in North Wales. Robyn has given a number of national and international talks on the subjects of breastfeeding, culture change, paediatric emergency medicine, allyship and feminism. It is her strong belief that everything is about people and communicating with them, and that nothing matters more. Leading with these principles means that Robyn’s most meaningful work is done in her home where she nurtures (and embarrasses!) her three darling children and keeps her long suffering husband very busy (she also keeps cats).